E-commerce is nowadays such a relevant channel to reach new consumers that companies and marketers are always looking to advertise and optimize performance in this space. Nonetheless, as agencies we usually look first into Google or Facebook as the main platforms to place ads, forgetting sometimes about a big player: Amazon
As published in Business Insider, Amazon is the third-biggest digital advertising company behind Google and Facebook. Therefore, it is not a surprise that it has its own Ads platform which is growing and gaining relevance among sellers and companies.
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