DOT & Co. Blog
For Digital Marketing Agencies
Have you been feeling overwhelmed, ending each workday at your marketing agency drained and swamped? We're here to offer you a whole lot of respite! You’ve come to the right place. Tread on to learn how a DOT & Co. Account Manager can help.
Read MoreEnhance customer relationships and gain long-term customer retention with fractional client account management from DOT & Company. Learn the benefits of fractional account management for your digital marketing agency.
Read MoreAccelerate your fractional account management career with DOT & Company. Join our community of Client Account Managers and build a successful career managing client accounts for digital marketing agencies.
Read MoreIf you run or manage a digital marketing agency, then you’re probably facing more pressure than ever from your clients, who want results without a hefty price tag. To survive in this competitive world today, it’s not just enough anymore to deliver a great product. Here are five reasons why hiring fractional CAMs can be a smart business move.
Fractional client account management is on the rise in marketing agencies, in large part because of the many benefits this new way of working presents. Read on to learn more about fractional client account management!
Read MoreFractional account management can give you all the benefits of a full-time Client Account Manager, without committing to another full-time employee. Read on to learn now!
Read MoreDigital marketing agencies come in all shapes and sizes, but their owners tend to share one critical trait: they want to make their clients happy and successful. And that means that at some point in their journey, most agency owners will start to think about bringing on a Client Account Manager (CAM) to help them (and therefore their clients) out. Here are four things you must know when hiring an Account Manager!
Read MoreEven with any associated costs, the right Client Account Manager can help to increase profits for a digital marketing agency. Assuming you follow best practices when hiring, a CAM can more than make up for their added expense. Read on to discover how!
Read MoreIf you run a digital marketing agency, then hiring a Client Account Manager can help you focus on growing your business, while also keeping your clients happy and excited. It’s one of the simplest yet most effective steps that agency owners or CEOs can take to ensure business success in the new year. Read on to learn more!
Read MoreE-commerce is nowadays such a relevant channel to reach new consumers that companies and marketers are always looking to advertise and optimize performance in this space. Nonetheless, as agencies we usually look first into Google or Facebook as the main platforms to place ads, forgetting sometimes about a big player: Amazon
As published in Business Insider, Amazon is the third-biggest digital advertising company behind Google and Facebook. Therefore, it is not a surprise that it has its own Ads platform which is growing and gaining relevance among sellers and companies.
Read MoreWhy do agencies outsource their client management?
Because you can’t do it all (none of us can). So, you have to choose what you want to do better: The zone of genius you founded your business on or client management.
Here's how you can bring on a DOT & Co. Client Account Manager into your agency 👇
Read MoreI want to address a concern I've heard from agency owners every day this week 😅
"what if my agency doesn't have systems and processes in place to hire you for account management?"
I understand wanting to have your ducks in a row before hiring, but we're here to tell you that your agency does NOT need to have SOP's, workflows, or even specific roles for the client account manager before hiring someone like us (DOT!).
Read MoreAnd one of the hardest parts of having an agency is… clients. But it's not just the clients, it's the day-to-day management. Right?
Laying in bed, wondering if you remembered to send that email… The pit in your stomach when a client wants to work with you because you don't know how you'll add one more client…
Not trusting your media buyers to take a client meeting… I get you, and I'm here to tell you there's hope! 😘😘
For me in my agency, one of the first hires I made was to hire someone to manage clients. SHOCKING, right? A Client Management agency hiring an Account Manager?!
Read MoreBelieve it or not, most agencies are more focused on getting more clients rather than taking care of the clients they already have..
Read MorePandemics or not, we know a thing or two about hiring and scaling because, as client account managers, we play a leading role in assembling digital marketing agency teams every day. And we’ve seen it all, from small agencies just starting out to large agencies ready to expand. And all of them have the same issues when it comes to hiring:
Who’s the next best hire? Do I hire a full-time or a contractor? How do I train them?
Read MoreAfter working 1:1 with tons of digital marketing agencies who were once right where you are today, we’ve learned a thing or two about scalability and growing a team—and we're about to fill you in on the top five hiring mistakes we see across agencies worldwide.
Read MoreThinking of hiring a VA in your digital marketing agency? Read this first.
Read MoreAccount management is essential to maintaining an above average reputation in the very competitive digital marketing world.
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