Why Hiring An Account Manager Can Make 2023 Your Most Successful Year Yet
We all read the news, and we all get scared by the same headlines. If you’re a small business owner worried about what the new year will bring, you’re not alone.
But take heart, because while we’ve got no control over the whole world, we can guarantee one thing: it’s easier than you think to get control back over your world. It starts with taking client account management off your plate, and putting it onto someone else’s.
If you run a digital marketing agency, then hiring a Client Account Manager can help you focus on growing your business, while also keeping your clients happy and excited. It’s one of the simplest yet most effective steps that agency owners or CEOs can take to ensure business success in the new year.
So, is hiring an Account Manager right for you? Here’s what you need to know.
3 Ways A Client Account Manager Can Foster Business Success
We get it. It can be really scary to let go of the white knuckle grip on your agency, even just a little bit. This is your baby, after all!
Plus, we bet there’s a good chance you’re a classic Type A personality (no judgment — guilty as charged!). Your calendar is likely filled to the brim, day in and day out. And you’re probably mired in emails and doing all sorts of project and account management, so that there’s never any white space in your calendar.
We have no doubt that, Type A personality that you are, you’re doing a great job staying on top of things and keeping your clients happy. But, when you don’t have any white space in your calendar, you don’t have time to focus on all the big stuff — including all the things that can make 2023 your most successful year yet.
In a word, it all comes down to focus. Here are three things you’ll be able to focus on once you’ve got your dedicated Client Account Manager in place.
1. Focus On Business Development
Let’s cut right to the chase. There’s no such thing as an agency owner who doesn’t want to grow their business and bring in more revenue. You’re burning the midnight oil specifically because you want your business to be a roaring, profitable success.
A dedicated Client Account Manager can help you scale your business and increase your revenue in two major ways.
First, they’re going to free up your time, so that you can spend it doing all the value added activities that bring in new clients and new revenue. Instead of constantly answering emails, you can do things that actually move the needle, like podcasts, conferences, and outreach. In other words, you can (finally!) focus on getting more clients again.
And second, Client Account Managers are going to ensure that your clients are really, truly, genuinely happy. Happy clients are going to stick around, hiring you for project after project. And they’re going to recommend you to their friends.
Plus, when you have highly skilled Account Managers, they can also act as client retention specialists. So on those rare occasions when you don’t quite ‘wow’ your clients, they’re there to smooth any feathers. If you want to keep clients for the long run, this is how you do it.
2. Focus On Your Team
We bet you’ve put a lot of work into building out a great team, and that they’re a big part of your success.
But doing a little client management here, and a little project management there, can start to get frustrating. Just like you don’t want to be bogged down with managing minute details, neither does your team.
Plus it’s simply not fun to work for a company that isn’t well-organized, where things fall through the cracks and there’s always a panic at the last minute. Is that the kind of agency you would want to work for?
So if you want a well-oiled, motivated, and incredibly happy team, supporting them with a Client Account Manager is the way to go. They’ll be freed up to do what they do best, and you’ll be freed up to offer more support, guidance, and leadership as necessary.
3. Focus On You!
So what happens when your clients are happy, your team is happy, and revenue is steadily growing? You can finally start to breathe a little!
Ultimately, a Client Account Manager can give you a little breathing room and hopefully a lot fewer headaches. What you choose to do with that extra time and headspace is up to you. Yes, some of that time will be put towards business development. But hopefully, some of that time will be put towards your family, your friends, your passions … you know, your life!
Of course, we understand that it can be scary to invest in hiring anAccount Manager. Sometimes, simply onboarding a new manager can take up so much of your time, that it can seem like more trouble than it’s worth.
That’s why we do the vetting for you. We only hire incredibly friendly and incredibly knowledgeable Client Account Manager, with lots and lots of marketing experience. They know how to keep clients happy, and they know their way around funnels and ad campaigns, too. That way, they can jump right to help with client onboarding, project management, daily communication, and everything in between, right away.
Ready to see if outsourcing full service client account management can help grow your business in 2023? Chat with us to learn more!