Performance evaluations are an important element to growth, success, and development as an Account Manager. Learn about how DOT & Co. conducts them in this informative article.
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For any agency owner, their Account Managers are often the backbone of their business' success. Account Managers are not just liaisons between clients and the agency; they are the catalysts of trust, ensuring that the agency's promises align with its deliverables. Let's dive into the essentials of training Account Managers for success!
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Digital marketing agencies come in all shapes and sizes, but their owners tend to share one critical trait: they want to make their clients happy and successful. And that means that at some point in their journey, most agency owners will start to think about bringing on a Client Account Manager (CAM) to help them (and therefore their clients) out. Here are four things you must know when hiring an Account Manager!
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What was the BEST thing about this training, and what could we improve?
Emma's kind and non-judgemental support. We were doing this training because we knew we needed to improve and had big gaps. This means that we were a little behind the eight ball when it came to getting systems in place. Having great training for our WHOLE team actually increased the overall knowledge for and skill set for everyone in multiple roles. We are very appreciative. Emma even crafted some custom training for our particular project management tool.
From Kaitlyn’s perspective (Marketing Strategist);
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A question we always seem to get from agency owners is: how do we train up premium Client Account Managers?
Here’s the thing…
You didn’t start an agency to be busy 24/7. You started an agency for the freedom but, instead, you’re busy. You’re wearing all the hats, from agency owner and Facebook Ads expert to Client Account Manager and hiring manager.
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Believe it or not, most agencies are more focused on getting more clients rather than taking care of the clients they already have..
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Questions about our training programs? Hear from Emma, our Training Manager & Expert Client Account Manager on how she empowers your team to provide an elevated client experience.
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Pandemics or not, we know a thing or two about hiring and scaling because, as client account managers, we play a leading role in assembling digital marketing agency teams every day. And we’ve seen it all, from small agencies just starting out to large agencies ready to expand. And all of them have the same issues when it comes to hiring:
Who’s the next best hire? Do I hire a full-time or a contractor? How do I train them?
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Account management is essential to maintaining an above average reputation in the very competitive digital marketing world.
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