Thinking of Hiring a Virtual Assistant for your Digital Marketing Agency?
Read this first.
Within the digital world, many people immediately think a virtual assistant should be their first hire, with the intention of getting the agency owner out of the ‘day to day’ of the business.
A virtual assistant, or VA, can be immensely valuable, however it may not be what you require right now to help you scale your agency to the next level.
HINT: You may want to consider a Client Account Manager instead of a VA.
Virtual Assistant vs. Account Manager
A virtual assistant (VA) is someone who is behind the scenes of an agency making sure that tasks get completed. A VA is not responsible for communicating with clients face to face, nurturing relationships and is not apart of the strategy of client accounts. The idea of hiring a virtual assistant is to eliminate the tedious tasks within your agency to free you up for other things - such as client communication or sales calls. On the flip side, a client account manager is the main point of contact for an agency’s clients, as well as internal members of the agency (ad specialists, agency owners, project managers or other). A client account manager must he highly qualified within the digital marketing industry and understand how to speak the lingo to clients, understand the overall strategy and ensure all aspects of the execution are covered from point-a to point-b.
“The main difference is that a client account manager is internal AND external facing and is highly trained in digital marketing”
Cost to hire a Virtual Assistant vs. Account Manager
Virtual assistants can be easier to come by as they require less training and qualifications. You can hire a VA as low as $5 USD, upwards of $60 USD per hour. A client account manager ranges. Many digital agencies will hire an account manager for $40,000-$60,000 USD per year. We know this can be a tough financial pill to swallow PLUS paper work PLUS training. Why put yourself through that? You can hire us, we know what we’re doing and how to keep your clients happy.
To see how our pricing works with your business chat with us about options for hiring DOT & Co.’s expert CAM’s.
What’s the best hiring decision for your agency right now?
There are different options for different agencies, which is why working remotely is GREAT! However, your hiring decision should come down to what you want within your agency and what type of growth you’d like to see. Ask yourself a few questions:
What’s going to be the best for my clients?
What will get me out of the day-to-day the fastest?
What hiring option will avoid having to train someone?
Want to Hire a Client Account Manager?
Can’t stand emailing clients day in and day out? We’re on it. Never even thought to mail your clients a thank-you gift? We got you. From on-boarding to invoicing, we’ve got your pick of à la carte services to enhance your client experience (and save you a headache or two).