DOT & Co. Blog
For Digital Marketing Agencies
We’re proud to say that we’ve always been remote, even before the pandemic. We know that our unicorn-status Client Account Managers can have an incredibly fulfilling life AND an incredibly rewarding career AND provide incredibly great services to our clients, all from the comfort of their own home (or the cottage, or the beach in Costa Rica!).
Read MoreIn our final Happy Client Podcast episode of 2022, we're wrapping up the year by talking about a very important topic for growing agencies: what NOT to do when you have more than one Account Manager.
So you’ve just hired an awesome new Client Account Manager, hopefully you’ve provided them with some awesome CAM training, and they can’t wait to hit the ground running. Awesome! That means you’re doing great things for your clients, building that trust that’s so critical to long-term success in this industry.
Read MoreAfraid to tackle app development for your clients? Don’t be, because this can be a very lucrative field with less competition than other services you might offer.
According to Adam Weil, the process of building an app often begins with a client simply trying to figure out what type they need in the first place. iOS and Android apps tend to be more expensive, but can also be a smoother process to create. That said, Adam also notes that the technology for progressive web apps on the Internet has really improved.
Read MoreTop notch client account management is essential for any digital marketing agency looking to provide top notch services. Here are seven client management best practices that can help you grow your business.
Read MoreDigital marketing agencies come in all shapes and sizes, but their owners tend to share one critical trait: they want to make their clients happy and successful. And that means that at some point in their journey, most agency owners will start to think about bringing on a Client Account Manager (CAM) to help them (and therefore their clients) out. Here are four things you must know when hiring an Account Manager!
Read MoreEven with any associated costs, the right Client Account Manager can help to increase profits for a digital marketing agency. Assuming you follow best practices when hiring, a CAM can more than make up for their added expense. Read on to discover how!
Read MoreCustomer relationship building should be the core of any business. However, when you’re busy delivering services, you might find keeping up with all the nuances that go into that special client relationship can fall through the cracks. Sending gifts is one task we highly recommend to help deepen the relationship. There are many benefits to doing this, so let’s look at the how and the why.
Read MoreIf you run a digital marketing agency, then hiring a Client Account Manager can help you focus on growing your business, while also keeping your clients happy and excited. It’s one of the simplest yet most effective steps that agency owners or CEOs can take to ensure business success in the new year. Read on to learn more!
Read MoreYou’ve got a brilliant team, and they’ve all got great ideas. So why is your digital marketing agency struggling? If your business is struggling, then hiring a project manager is often the way to save it. Ready to make 2023 your best year yet? Here’s how.
Read MoreFeeling overwhelmed and worried about keeping pace with client satisfaction? If you’re like most agency owners, you’re busy delivering your creative services while jumping to that next potential client call. Don’t let the ball drop! Read on to discover six ways an Account Manager can help ease the busy pace!
Read MoreE-commerce is nowadays such a relevant channel to reach new consumers that companies and marketers are always looking to advertise and optimize performance in this space. Nonetheless, as agencies we usually look first into Google or Facebook as the main platforms to place ads, forgetting sometimes about a big player: Amazon
As published in Business Insider, Amazon is the third-biggest digital advertising company behind Google and Facebook. Therefore, it is not a surprise that it has its own Ads platform which is growing and gaining relevance among sellers and companies.
Read MoreJoining DOT & Company has been such an incredible opportunity for me and I would love to share the WHY behind my wanting to join the DOT team.
What about the company culture stood out to you?
The company culture at DOT is really something special and CAM school made it abundantly clear that I really wanted to be a part of it! The genuine warmth, caring, and support woven throughout DOT & Company stood out to me right from the start and who wouldn’t want to be in a work environment like that?
DOT Vibes are something that permeates the company culture and we of course want our clients to feel them (and really, everyone we come in contact with). What are DOT Vibes? Taylor McMaster, DOT’s founder, summed it up perfectly when she said, “When you communicate in a way that’s warm, friendly, and makes the other person feel your love!” It doesn’t get any better than that, my friends.
Read MoreBefore working with Mags, she wasn’t confident speaking to clients about their results. Digital Marketing is ever-evolving, so it’s important to keep up to date! We developed an understanding of KPIs and metrics with the use of DOTs glossary.
Read MoreWhen we started coaching, Sophie was managing 40 clients and planning to train a new account manager on her team. After? Sophie leveled up her skills, and became the team lead for the account management division of Pink Leopard.
Read MoreWhat was the BEST thing about this training, and what could we improve?
Emma's kind and non-judgemental support. We were doing this training because we knew we needed to improve and had big gaps. This means that we were a little behind the eight ball when it came to getting systems in place. Having great training for our WHOLE team actually increased the overall knowledge for and skill set for everyone in multiple roles. We are very appreciative. Emma even crafted some custom training for our particular project management tool.
From Kaitlyn’s perspective (Marketing Strategist);
Read MoreWe asked one of our newest Client Account Managers... why did you want to work with us at DOT & Co.?
"DOT & Co. stood out to me because of their value in empathy and passion for communication—two very important parts to the success of a relationship.
Working for DOT & Co. releases me to not only flourish the relationships between marketing agencies and their clients but truly be a cheerleader for businesses and individuals living out their entrepreneurial dreams. Another way I see it is through empowerment—providing a helping hand to lift someone up so they can succeed. Empowerment is so diverse in how it looks, but to me, it looks very much like the DOT & Co. Client Account Manager role."
🥺 Thiiiiiiis is what we live for— lifting up our team members so they do a freaking-fantastic job inside the agencies they work inside. 💪🏻
Read MoreWhy do agencies outsource their client management?
Because you can’t do it all (none of us can). So, you have to choose what you want to do better: The zone of genius you founded your business on or client management.
Here's how you can bring on a DOT & Co. Client Account Manager into your agency 👇
Read MoreI want to address a concern I've heard from agency owners every day this week 😅
"what if my agency doesn't have systems and processes in place to hire you for account management?"
I understand wanting to have your ducks in a row before hiring, but we're here to tell you that your agency does NOT need to have SOP's, workflows, or even specific roles for the client account manager before hiring someone like us (DOT!).
Read MoreAnd one of the hardest parts of having an agency is… clients. But it's not just the clients, it's the day-to-day management. Right?
Laying in bed, wondering if you remembered to send that email… The pit in your stomach when a client wants to work with you because you don't know how you'll add one more client…
Not trusting your media buyers to take a client meeting… I get you, and I'm here to tell you there's hope! 😘😘
For me in my agency, one of the first hires I made was to hire someone to manage clients. SHOCKING, right? A Client Management agency hiring an Account Manager?!
Read MoreA question we always seem to get from agency owners is: how do we train up premium Client Account Managers?
Here’s the thing…
You didn’t start an agency to be busy 24/7. You started an agency for the freedom but, instead, you’re busy. You’re wearing all the hats, from agency owner and Facebook Ads expert to Client Account Manager and hiring manager.
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