Case Study: Exceeding Agency Client Expectations
As a Client Account Manager, our job is to help digital marketing agencies keep their clients happy—but almost as important as happy clients are happy agency owners. Not only do we want to help make agency owners’ lives easier, but we also want to see results in their business. Now, results from hiring a CAM looks different than ROAS and click-thru rates, but we think they’re just as important as these KPIs.
Meet Kerry.
Owner & CEO
System Envy
Kerry hired us almost a year ago to help with her client management. Our goal was to help free Kerry from the day-to-day and give her a helping hand with client management. We’re not bragging or anything… but she thinks we’re doing a great job.
How do we know we're doing a great job? We asked her! When we first spoke with Kerry 9 months ago, here's how that went...
Before & After:
Before working with DOT…
DOT & Co: What are your regular work hours?
Kerry, CEO: I usually work for a few hours in the late morning, late afternoon and in the evening. But trying to get more regular 10-3 type of hours. I also do work on Saturdays and Sundays.
Today, 9 months later - Here's what Kerry has to say…
DOT & Co: How many hours a week are you saving from having a Client Account Manager on your team?
Kerry, CEO: I would guess 5-10 hours per week
Before Hiring DOT…
DOT & Co: How much time do you spend bringing in NEW business and leads? Do you wish you had more time?
Kerry, CEO: I don't spend any time bringing in new ad clients but I wish I had more time to create courses.
After hiring DOT & Co.
DOT & Co: Have you been able to scale your business? If so, by how much? What have you been able to achieve now that a Client Account Manager is on your team?
Kerry, CEO: Yes. 30%. I've been able to grow the non-service-based side of my business, which has been a dream come true.
We asked Kerry ‘What areas do you think your Client Account Manager has helped you best?’
Give me time freedom
Allow me to bring on new clients
Keep my clients longer
Make my clients happier
Lastly, ‘Did hiring a Client Account Manager meet or exceed your expectations?’ and Kerry said:
Waaaaaaaayyy exceeded.
We love what we do, so seeing results like this makes the world of a difference.
If we haven’t met yet, hello! We’re DOT & Co., once a digital marketing agency like yours, now we’re here to help you do what we did for ourselves: Create experiences that make your clients weak in the knees. Not only do we nurture lasting relationships with your clientele, but we also free you up to do what you want (and need) to do in your business.