How an Account Manager Can Increase your Profits this Year

Listen up, agency owners! You are not meant to do it alone. Prospecting, emailing, delegating, reporting — rinse and repeat — whew 😮‍💨 the tasks are a never-ending cycle. Do yourself a favor and invest in support to relieve the daily checklist items. Focus on what matters — sales and revenue! 

DOT Client Account Managers do more than analyze client behavior, needs, and preferences. 

They're strategic partners who can help you stay ahead of the market and anticipate your clients' next moves, which allows your agency to gain and scale. Don't believe us? We’re displaying a few ways a DOT Client Account Manager can significantly make an impact towards boosting your profits this year. 

If you want to end this year with numbers growing up and to the left (and we know you do 💪), continue reading to find out why you can't wait to hire an account manager.

“I’ve been with the same agency for 2 years and we have grown considerably. I was able to help my agency improve their margins with optimized processes. Creating efficient processes allowed me to pass down minor tasks and focus on client needs and retention in areas of the business where relationships management is critical!” - DOT Client Account Manager

Upsells, Cross-sells, We all sell!

You close the sale, onboard the client, manage the account, and then what? One way is to keep the lights on and give the client exactly what they're paying for. Another way is to go beyond given expectations all within means. Why would you do that? Because clients stay around longer. 

As the agency owner, you can barely manage your current client roster while bringing in new clients, and your strategy is merely transactional. Enter the Client Account Manager! Immediately go from transactional to relational! A digital marketing account manager focuses on the relationship side to build trust and a long-lasting partnership. Their knowledge of the account gives them the power to guide clients towards upgrades, upsells, cross-selling services, or an expanded contract.

According to Small Biz Trends, repeat customers spend 67% more than new customers. Plus, they mention you have a 60% to 70% chance of selling to an existing customer versus only 5% to 20% for a new prospect. 🤯 That is MAJOR! 

Make it easy for clients to say yes every time. Set up automated emails with service offerings and upsell opportunities that your account manager can bring up during client calls. Streamline renewals by including an auto-renew option in contracts. It will be a no-brainer for clients! 

Your Client Account Manager creates greater expectations, forming stronger customer loyalty. Not only will client satisfaction skyrocket, but you will also see your revenue stream boost. Everyone wins!

Market Trend Masters

Leave the crystal ball in the ‘give away’ box. Consider your account manager as a marketing maestro who eats market trends for breakfast and spits out profit-boosting strategies before lunchtime💥😋. With a finger firmly on the pulse of the industry, a Client Account Manager will keep you ahead of the curve and poised for success in even the most competitive of landscapes.

Even better, account managers are adept at implementing trends and finding solutions to include them in client strategy! You can't afford not to have an in-tune, already-trained, and experienced DOT Client Account Manager on your team. 

Enhance Your Reputation - And Keep It 🌟

Let's face it: your agency's reputation matters. Showing up in service and results makes a lasting impression. Trust us; our CAM Community has heard plenty of horror stories 😱 about clients being burned by digital marketing agencies. Well we say, no more!

An account manager knows how to navigate even the muddiest of client-resistant waters. Their role is to make it right! By listening, paying attention to detail, and being transparent, the Client Account Manager holds the power to provide a remarkable experience for the client. They are a pillar for upholding the agency's quality, standards, and reputation.  

Soon enough, you'll see glowing testimonials and five-star reviews — the result of the account managers' tireless work to enhance the agency's reputation, making it the go-to choice for clients. That shiny reputation will attract more prospects and sales, resulting in more *cha-ching!* - profit for you. 

“We've been able to scale tremendously since starting! The agency just opened a second office in El Salvador, and our team is better than ever. I'm working on getting the agency owner onto podcasts, to more events and out of the day to day so we can grow the agency's reputation!” - DOT Client Account Manager

Referrals Are Your Best Friend

You say referrals, we say strategy! Imagine having a brigade of happy clients singing the agency's praises based on their experience, satisfaction, and success. All of a sudden, your sales pipeline is flowing. That is one powerful marketing strategy! 

How do you cultivate a steady stream of referrals in your business? It takes more than providing excellent service. Building genuine client rapport and fostering trust is at the core of referral strategy. Having a Client Account Manager on your side is having a business advocate in the field. They are armed and ready to turn clients from simply satisfied to enthusiastic brand ambassadors.  

Word-of-mouth referrals are a form of marketing in itself and one you don't want to ignore it within your strategy. Once you nail it down, it will be a continual win-win approach. Get ready to reap the rewards of increased referrals, new business opportunities, and, ultimately, higher profits.

Identify Opportunity for Growth

Value-boosters hear us roar 🦁! Adding more value for the client, both on the business and experience sides, is an ingredient for long-term clients. Lucky for you, the Client Account Manager plays a vital role in identifying opportunities for value and growth when working directly with clients.

Because they interact with different client situations every day, account managers can determine areas for improvement, gaps that need to be filled, and service offerings that would benefit the client. How does this connect to profit? 

When your clients grow, your agency grows! Why not let an account manager be your trusted confidant in your scaling goals? With an aligned team, you can reduce unnecessary expenses, wasted time, and stress over how profit will flow.

What's holding you back? An overpacked schedule, constant client churn, and revenue loss? We didn't think so 😉! 
Hop on that Client Account Manager train and book a call with us to match you with the perfect one to help your agency become an increasing profit machine. If we're perfectly honest, there's no limit to what your digital marketing agency can achieve with a Client Account Manager.