7 Benefits of a Virtual Account Manager for Marketing Agencies
Most marketing agency owners understand the importance of good client account management, since happy clients are the baseline for their success. That’s why busy agencies often hire dedicated Client Account Managers (CAMs) to ensure projects stay on schedule and clients stay satisfied.
That said, some owners are reluctant to hire remote CAMs, which is a shame—because remote CAMs are absolutely the best kind!
Beyond all the benefits of full-service client account management, virtual Account Managers bring many of their own unique benefits to the table. These extra benefits include more efficiency, more flexibility, and more scalability—to name a few!
So if you believe you’ve just got to have an in-house Client Account Manager, keep reading!
7 Benefits of Virtual Client Account Managers
We’re extremely proud of the culture we’ve built here at DOT & Co., and our team is entirely remote. In other words: it’s totally possible to stay connected and engaged, even when no one’s in the same office (or even the same time zone).
In fact, we believe that a large part of our success is because of our virtual team, not in spite of it. And we’ve learned enough about the benefits of remote work to be able to truly say that yes, the grass is greener on the other (virtual) side!
Specifically, if you hire a virtual Client Account Manager, expect to enjoy the following seven benefits.
1. More Efficiency
Be honest. When you’re in the office, how much time are you actually working, and how much time are you chatting with a coworker, or distracted by the Zoom call in the next desk over?
Meanwhile, our remote Client Account Managers are so efficient working from home, that they can get more done in 45 minutes than their in-office counterparts can get done in a whole morning. It’s amazing what you can accomplish when you’re at home, with just you, your laptop, and a cup of coffee.
Of course, we’re still reachable when we’re at home, and we’ve developed lots of ways to stay connected as a team. But we all find we can get a lot more done when we can zero in on our projects uninterrupted.
And don’t forget that remote Account Managers are often paid by the hour. Not to be unfair to our in-office, full-time counterparts … but when you’re paid by the hour, you just naturally learn to get more done, quickly.
2. More Flexibility & Cost-Savings
We know that our team loves working remotely, in large part because of the flexibility this offers them. But having a remote team allows our agency to be much more flexible, too.
Specifically, because we’re not spending money on office space, equipment, and other overhead costs, we can spend that money on other (better!) things.
For us, that means funneling that money back to our team, because we want working for DOT & Co. to be a truly enriching and rewarding experience. But really, the possibilities are endless—if you can dream it, you’ll have more funds to make it a reality. More money for ads? Check. More money for professional development? Check. More money for outsourcing project management and making your life a whole lot easier? Check, check, check!
3. A Bigger Talent Pool
One of the things we LOVE about our agency is that we get to connect with potential Client Account Managers from all over the world. We get hundreds of applications a month, and we’re not constricted by something as arbitrary as where someone happens to live.
In short, because we’ve a virtual team, we’re able to source truly global talent. We find the best people in the literal world for our team. This supports us, and it also ensures our clients get the best possible Account Managers going.
Note that this can be especially helpful for anyone specifically looking for expertise in specialized areas. You might not be able to find a local CAM who specializes in conversion rate optimization or local SEO, for example, but maybe there’s one in the next town over.
4. More Agility
By very definition, a remote team is going to be more agile than one that’s tethered to a physical office space. Things change, rents go up, and economies shift. Having a streamlined team of supper efficient yet super affordable remote Account Managers can help you weather any storms that come your way.
And especially if your CAM has ongoing CAM Training or even our CAM Community at their disposal, they’ll also be primed to help you quickly adapt to new trends and strategies, so that your business always stays on the cutting edge.
5. Better Communication
You can also expect your virtual CAM to have top notch communication skills.
We all know that in today’s world, work gets done over video conferencing, email, and chat.
And while yes—most people can write an email. But there’s a difference between being able to simply write an email, and being able to use email as an effective communication outlet. Since remote CAMs rely almost exclusively on online tools for chatting, they’re often just naturally better at using them.
This means the right virtual Account Manager can be more accessible to your clients, and will be better able to nurture great relationships with them.
6. More Scalability
Most digital agency owners we chat with naturally want to grow their agency. And trust us: remote teams are one of the best ways to do this.
For all the reasons outlined above, your agile and efficient virtual Client Account Manager is going to be able to handle more clients, period. Let them handle your onboarding, too, and you’ll be sure every client gets the same, stellar service, right from the get-go (download our free client onboarding checklist to make this process even better).
Meanwhile, thanks to the cost savings of a remote team, you’ll also be able to add more (hopefully virtual!) staff as needed.
7. Better Client Management!
Finally, all these benefits of a virtual Account Manager can really be rolled up into one simple one: better client management!
Our CAMs are trained to stay up to date on technology and best practices in digital marketing. They’re incredibly friendly, incredibly efficient, and incredibly professional. And for all the reasons outlined above, they simply offer a higher level of Client Account Management—one that is sure to lead to lasting client relationships and lots of glowing referrals.
If you’d like to learn more about our remote CAMs and how they can help improve your agency results, please reach out!