Behind The Scenes Of A Scaling Marketing Agency with Lydia Martinez
Meet today's guest: Lydia Martinez!
She started her first business at 8 years old, selling tree-climbing lessons to neighbourhood kids. Hellooooo entrepreneur!
Lydia started her career at Barnes and Noble, working her way to up a role as the community relations manager and event planner— planning over 600 events. After 4 years, she moved on to Whole Foods Market as a marketing specialist and event planner. While at Whole Foods Market, Lydia took on the additional role of Local Forager - going out and finding local food growers and producers to source products from.
After tackling over 11 years in strategic marketing, branding, social media, and event planning for powerhouse retailers Barnes & Noble and Whole Foods Market, Lydia decided it was time to get back to her entrepreneurial roots.
Lydia launched what was to become Elle Marketing & Events in 2009 purely as a consulting business on the side. In 2015 she left her corporate career to become a full-time entrepreneur. Since 2015, Elle Marketing has grown into a full-service marketing agency with a team of 12. With her culinary and event background, Lydia has been in high demand with food-based businesses, restaurants, and large-scale events. While she now prefers to climb cliffs in her spare time, you may still find her willing to show you how to climb a tree.
You're in for a TREAT with this episode!
Cheers to happy clients,
Taylor