How a Project Manager can save your business in 2024
Why Your Digital Marketing Agency Needs a Project Manager
Digital marketing agencies can span from five to 500 team members. Managing any number of employees and client projects is a full-time job. The role of a digital project manager is a necessary asset crucial for the success of marketing agencies. A project manager works closely with each department to facilitate streamlined workflows, productivity, and efficient communication.
What is The Project Manager’s Role?
Your team may consist of account managers, department heads, or operations managers, and think a project manager is unnecessary. While each of these roles may have a hand involved in a project, it is the project manager's core responsibility to make sure it comes to completion.
The responsibilities of a project manager can include timeline management, task coordination, and resource allocation. Overall, the sole intent is to ensure a project is delivered on time and with the quality a client expects. Think of the project manager as the glue that holds everything together. They can relieve agency owners and department leads the time and stress it takes to monitor multiple client projects and ensure nothing slips through the cracks. The best part is that they know how the team works, so they can make necessary adjustments to ensure the project is on course.
A great project manager holds dynamic skill sets, including technical proficiency between software and integrations, and problem-solving capabilities. These talents are crucial for navigating the challenges that can come with the digital marketing realm.
The Impact of Effective Project Management
Each project has many moving parts, no matter what your digital marketing agency specializes in. From the discovery phase to brand development, ongoing management, or reporting, agencies hold a unique process that requires solid organization and planning. Does missed due dates, miscommunication, and scope creep sound familiar? A project manager closes the gap between departments, such as sales, creative design, and content, to help track a task or project from start to finish.
Clear communication is essential for successful collaboration in this remote, work-from-home era. Many agencies work with a mix of full-time employees, vendors, and freelancers at all different professional levels. A project manager helps facilitate efficient communication, productivity, and more!
Here are some tip-of-the-iceberg examples a project manager can upgrade your everyday operations:
Department managers are relieved of the stress of tracking an assignment, which allows more time to focus on the more significant tasks.
Deadlines that are consistently met create more time to plan and prepare.
Helps optimize skill sets across team members, saving time and cost.
Routine workload assessment allows for scalability.
Satisfied clients lead to retention and positive relationships.
Implementing Project Management Strategies
Whether or not you have a project manager on your team, integrating project management tools is pivotal for success. Providing functional tools and creating standardized processes ensures a seamless workflow across departments. Setting up a system where everyone has transparency in a project or task will encourage a sense of cooperation and empower team members to manage their day properly so they can stay focused on what they do best.
A project management-focused approach will not only keep projects in order, but it will align your team toward project goals, cultivate accountability, and nurture a sense of ownership.
The Importance of Project Manager Training
We know you are familiar with the ever-evolving digital marketing industry. It is a strategic move to provide progressive project manager training for hires or team members. Training is designed to address industry-specific challenges, digital marketing trends and updates, and foster a professional development spirit. Project managers love a system and will know how to find the best software, system, or solution that works for your team and business. Investing in your team's skills is an investment in the agency's future.
As remote work becomes the norm, navigating its challenges is paramount. You cannot afford disorganized, disconnected, or sloppy internal processes. Effective communication in virtual environments and maintaining team morale are vital considerations. Hiring a digital project manager will become a beacon for stability and scalability within your company.
If you want to elevate your digital marketing agency this year, invest in a skilled project manager (or two!) and watch your business soar in 2024! Need help figuring out where to begin? Book a call with us! Experienced and skilled project managers are waiting to meet you and help you succeed in 2024.