How to Show ROI, Set Expectations & Simplify Funnels with Funnelytics' Mikael Dia
The Visual Strategy Secret Agencies Are Loving: How Funnelytics is Transforming Client Conversations
Ever wished you could make your clients see the magic behind your marketing strategy—without handing them a crash course in Google Analytics?
In this episode of The Happy Clients Podcast, we sit down with Mikael Dia, founder of Funnelytics, to unpack how this brilliant tool is giving agency owners and account managers a serious edge when it comes to presenting strategy, proving ROI, and—let's be real—keeping clients happy.
Funnelytics isn’t just another data dashboard. It’s a visual storytelling platform that maps your marketing funnels and overlays real-time data, helping you say goodbye to spreadsheets and hello to simple, stunning client communication.
We help agency owners grow by taking client management off your plate - and putting you in the CEO seat instead
The Visual Strategy Secret Agencies Are Loving: How Funnelytics is Transforming Client Conversations
Ever wished you could make your clients see the magic behind your marketing strategy—without handing them a crash course in Google Analytics?
In this episode of The Happy Clients Podcast, we sit down with Mikael Dia, founder of Funnelytics, to unpack how this brilliant tool is giving agency owners and account managers a serious edge when it comes to presenting strategy, proving ROI, and—let's be real—keeping clients happy.
Funnelytics isn’t just another data dashboard. It’s a visual storytelling platform that maps your marketing funnels and overlays real-time data, helping you say goodbye to spreadsheets and hello to simple, stunning client communication.
Mikael shares how the tool was born out of a whiteboard moment at his own agency and breaks down how Funnelytics helps agencies:
Simplify reporting and show clients what's really working (and what’s not)
Use forecasting to demonstrate potential ROI before launching a single ad
Avoid the trap of complexity and focus on optimizing what actually moves the needle
Empower account managers to speak to strategy without drowning in data
Plus, we talk AI (yep, there’s a built-in assistant), the difference between how agencies and in-house teams use data, and why simple funnels still outperform the fanciest of builds.
If you're a client account manager, agency owner, or just tired of explaining marketing metrics in ten different tabs—this is the tool (and episode) you didn’t know you needed.
✨ Links & Resources Mentioned:
Try Funnelytics for free at funnelytics.io
Follow Mikael on LinkedIn for marketing insights