Your Agency’s Growth Problem Might Be… Your Books - with Brandon Kordower from AURA
🎙️ Happy Clients Podcast Recap: Your Agency’s Growth Problem Might Be… Your Books - with Brandon Kordower from AURA
Wondering why you feel stuck with your agency and can't find the reason? The problem might be in your books. Brandon Kordower from AURA is our guest today, and we will discuss the importance of getting the right numbers within the agency and how these can guide us to the growth we need.
We help agency owners grow by taking client management off your plate - and putting you in the CEO seat instead
🎙️ Happy Clients Podcast Recap: Your Agency’s Growth Problem Might Be… Your Books - with Brandon Kordower from AURA
Most agency owners focus on top-line revenue, but neglecting profit margins can stall growth. Brandon Kurdower from Aura emphasizes that scaling requires accurate financial data, not just more clients. Relying on cash-based accounting often leads to poor visibility into true profitability.
Switching to accrual accounting and integrating time tracking into your financials gives clarity on where your team spends time and which clients or services are most profitable. This sets the foundation for smarter, margin-driven decisions.
Key takeaways:
Track all team hours (billable and non-billable) by client and service
Shift to accrual-based accounting for more accurate reporting
Analyze time tracking data to evaluate client and service margins
Hire a fractional CFO around the $1M revenue mark
Use data, not guesswork, to scale profitably and sustainably