The Future of Agencies: New Models, Leadership, and Client Retention
In this episode of The Happy Clients Podcast, Ashton Shanks joins us to share his journey through a transformative agency merger. Ashton offers a behind-the-scenes look at how transparency, trust, and open communication were crucial in making the merger successful, despite the challenges of navigating team dynamics and resistance to change. 💪🏻
Ashton reveals why the traditional hourly billing model is becoming obsolete. Instead, he advocates for a value-driven approach that leverages skill, data, and technology, allowing agencies to thrive with performance incentives and monthly retainers. 🤑
We also explore effective strategies for client retention, highlighting the importance of being a true partner rather than just a service provider. Ashton discusses the innovative team structure he uses—small, dedicated pods led by strategists—to enhance client relationships and project management. 📋
For agency owners grappling with scaling, Ashton’s insights offer a refreshing perspective on balancing marketing prowess with effective leadership. This episode is brimming with practical advice and honest reflections that you won’t want to miss! ✨