Jessica MacLennan

Kind, fun, and goal-driven.

Jessica combines marketing leadership, digital strategy, and hands-on execution to help businesses strengthen their marketing operations, improve lead generation, and drive measurable growth.

Experience

Jessica has extensive experience in digital marketing and team leadership, having built and managed teams across Canada and the U.S. She has led lead generation initiatives and overseen paid advertising, content, and automation. As a HubSpot-certified professional, she has built CRM workflows for lead scoring, nurturing, and attribution, while improving lead quality, sales handoffs, and pipeline conversion. She has also overseen Google Ads strategy and performance and built, managed, and optimized websites for more than 12 brands.

Industries

Jessica has experience working across a diverse range of industries, including technology, tourism, construction, fashion, marketing agencies, and nonprofits.

Outside Work

Jessica enjoys painting, cycling, working out, and taking long walks. She's also learning to surf and loves seeking out new adventures.

When it comes to drinks, coffee is her clear favorite.

Fun fact: Jessica went bungee jumping in New Zealand at age 15 and loves a thrill. Skydiving is next on her list!